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Salesforce Manage and Merchandise a B2C Commerce Cloud Store - Extended (CCM101)
What You'll Learn
Organize a storefront using catalogs, categories, products, pricing, and search refinements.
Improve results in search engines using SEO best practices.
Improve on-site search using the search index, Einstein Search dictionaries, and sorting rules.
Entice and target online shoppers using customer groups, qualifiers, campaigns, and promotions.
Create shopper experiences using content slots, Page Designer, and Einstein Recommendations.
Leverage analytics and reports to determine success.
Create A/B tests to make decisions on storefront experiences.
Description
Discover how to present products in a compelling way on a B2C Commerce Cloud storefront so you can turn customers into repeat customers. In this 5-day extended* class, you’ll learn how to improve conversion rates and increase the average order size of shoppers. Our B2C Commerce Cloud experts will walk you through how to organize an existing site, use best practices in search and online marketing, enhance the shopper experience, and leverage analytics to understand what products are selling best and why.
NOTE: This course does not include site creation, programming, or site design. This class is taught using the SFRA reference architecture site and not the client’s specific site. Client specific site is used during the Launch Readiness Bootcamp conducted by Services.
Who Should Attend
This class is ideal for merchants, marketers, and content managers who want to learn more about using B2C Commerce Cloud Business Manager to manage end-to-end business operations for a Commerce Cloud storefront. This course is also useful for developers preparing for the B2C Commerce Developer certification, providing information on working with a B2C site and data management using Business Manager.
Course Overview
Discover how to present products in a compelling way on a B2C Commerce Cloud storefront so you can turn customers into repeat customers. In this 5-day extended* class, you’ll learn how to improve conversion rates and increase the average order size of shoppers. Our B2C Commerce Cloud experts will walk you through how to organize an existing site, use best practices in search and online marketing, enhance the shopper experience, and leverage analytics to understand what products are selling best and why.
NOTE: This course does not include site creation, programming, or site design. This class is taught using the SFRA reference architecture site and not the client’s specific site. Client specific site is used during the Launch Readiness Bootcamp conducted by Services.
Course Prerequisites
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Course Agenda
6 Title
Course Agenda
1
Getting Started
Introductions
Housekeeping
B2C Commerce Overview
Housekeeping
B2C Commerce Overview
2
Shop Organization
Explain How Catalogs Work
Create Categories
Manage Products
Manage Pricing & Inventory
Configure Search Refinements
Create Categories
Manage Products
Manage Pricing & Inventory
Configure Search Refinements
3
Search & Sort
Manage Search Engine Optimization
Implement Searchandizing Strategies
Implement Searchandizing Strategies
4
Online Marketing
Use Qualifiers (coupon codes, source codes, customer groups)
Create Promotions
Create and Manage Campaigns
Refine Campaigns
Create Promotions
Create and Manage Campaigns
Refine Campaigns
5
Shopper Experience
Identify Content Management Basics
Create and Manage Content Slots
Create a Page Using Page Designer
Identify Einstein Recommender Types and Related Strategies
Create and Manage Content Slots
Create a Page Using Page Designer
Identify Einstein Recommender Types and Related Strategies
6
Analysis and Optimization
View Production Reports
Create an A/B Test
Create an A/B Test